Bella Cuore Organic Beauty opened its first store on Main Street in Historic Downtown Rochester, Michigan in 2013. Quickly becoming the go to place for eco minded beauties! The name Bella Cuore means beautiful heart in Italian chosen to remind us about true beauty, a healthy kind of beauty that should always start from the inside…. nourishing your body, mind, & soul. Bella Cuore Organic Beauty is a store on a mission to redefine the beauty industry by setting higher standards in the U.S. for beauty stores. We believe no one should have to sacrifice their health and values for beauty. Our unique approach to improve health and change the beauty industry encompasses every aspect of the Bella Cuore Organic Beauty experience, from the moment you walk into our store, to using our hand-picked beauty products. We pride ourselves in bringing you a careful selection of highly effective, organic/natural, toxin free skincare and cosmetic brands. Every product we carry must meet the highest in organic and natural standards and certifications. Our products are wholesome for you, your family, and for our planet. So “Don’t forget! “True” beauty is achieving a bella cuore’! Shining that from the inside out and helping the world, with toxin free products of course!” ♥