Kim says: If the content you create for Facebook is applicable to your audience on Twitter and Instagram, I would definitely multi-purpose it. If you post once a day on Facebook, your content will receive very little visibility. I recommend at LEAST 4-6 times a day for most small business owners. If you go to once a week, you might as well not even bother, in my opinion. Yes, it’s a challenge but if you want FREE organic reach, you have to consistently produce valuable and RELATABLE content that your audience will engage with.